According to the economic definition:
"The price elasticity of demand is the percentage change in the quantity demanded of a good or service divided by the percentage change in the price. The price elasticity of supply is the percentage change in quantity supplied divided by the percentage change in price."
Economic Minister, Rafizi Ramli denied asking people to stop buying chicken but diverting the subject to the elasticity of supply and demand for chicken is the same thing.
Rubber chickens are elastic but not the live ones. Basic food items are usually inelastic. The supply and demand is not sensitive to prices to a certain extent.
The days yours truly was growing up, fish was the cheapest and most easily available source of protein. Chicken was considered a luxury consumed during kenduri, weddings and Hari Raya festivities.
It has since replaced fish.